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[Tyres – distribution] What convergence for digital and traditional models?

Sessions :

  • Thursday 17 October 2019 10:00 - 12:15 - Duration : 02h15

Conferences area (Pavilion 2.2)

Thursday 17 October 2019 - 10:00 - 12:15
Duration of the event : 02h15

Organisateurs

Journal de l'Automobile

Place :

Conferences area (Pavilion 2.2)

Description

In the past several years, digital technology has earned its place as a retail channel in its own right on the tyre market. Initially undermined by the growth in online retail, the sector’s “traditional” players wasted no time in seizing the opportunities offered by this new channel. What distribution model has emerged from this market transformation, and what are the various strategies adopted by different operators?

Thématiques

Types

Facilitator(s)

  • Mohammed AREDJAL

    J2R
    Rédacteur en chef

Speaker(s)

  • Christophe ROLLET

    Point S
    Directeur Général

    Dominique STEMPFEL

    Allopneus
    Responsable relations publiques

In detail :