[Tyres – distribution] What convergence for digital and traditional models?
- Thursday 17 October 2019
Thursday 17 October 2019 - 10:00 - 12:15
Duration of the event : 02h15
OrganisateursJournal de l'Automobile
Conferences area (Pavilion 2.2)
In the past several years, digital technology has earned its place as a retail channel in its own right on the tyre market. Initially undermined by the growth in online retail, the sector’s “traditional” players wasted no time in seizing the opportunities offered by this new channel. What distribution model has emerged from this market transformation, and what are the various strategies adopted by different operators?
Rédacteur en chef
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