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[J2R Workshops] Distribution – What convergence for digital and traditional model ?

Sessions :

  • Thursday 17 October 2019 11:00 - 12:15 - Duration : 01h15

Conferences area (Pavilion 2.2)

Thursday 17 October 2019 - 11:00 - 12:15
Duration of the event : 01h15

Organizer

EQUIP AUTO

Place :

Conferences area (Pavilion 2.2)

Description

In the past several years, digital technology has earned its place as a retail channel in its own right on the tyre market. Initially undermined by the growth in online retail, the sector’s “traditional” players wasted no time in seizing the opportunities offered by this new channel. What distribution model has emerged from this market transformation, and what are the various strategies adopted by different operators?

Thematics

Types

Facilitator(s)

  • Mohammed AREDJAL

    J2R
    Rédacteur en chef

In detail :