You’re going to take part in EQUIP AUTO for the second time. What's changed over the last two years?
Loads of things! Two years ago, we were only rolling out our network on the market and we actually included participation costs in our initial budget. Back then, we only had only one autobody mechanic working with our brand, and Lucie and myself looked after the stand on our own. In the end, it was a real success for us because EQUIP AUTO was key to our brand’s creation and existence. The next six contracts concluded stemmed directly from this event. This year, though, everything’s different. We worked a great deal over the last two years and should arrive at the show with some 35 autobody mechanics in the network. We now have a real team to back us, sales reps, sales assistant, community manager...as well as our autobody mechanics who’ll take turns to share with their counterparts intrigued by ZeCarrossery’s method. What motivates us to be here is really to meet lots of artisan autobody mechanics in a couple of days or so, to shake hands with future "ZeCarrossiers" and to spend time with our members. Incidentally, it’s here that we’ve decided to hold our network's first convention.
When you're a young company like yours, what do you expect from such an event?
We expect this show to serve as a springboard for our business development, a bit like back in 2017, and also to be the occasion to meet up several brands and suppliers which got in touch with us recently. Perhaps a few great alliances and partnerships may be created during the show.
You uphold your profession with conviction, is it also an opportunity to make your ideas heard?
It’s “the place to be” in our sector to express what we believe in, our ideas and to show the profession all the values of the ZeCarrossery brand! Our team’s everyday actions are all aimed at promoting artisan autobody mechanics and bringing together those in this profession. There’s nothing magical about what we do, we aren’t witches and we don’t cast spells. We use simple fuel, made up of common sense and respect. We’re a dynamic, human-sized innovative brand, dedicated to free artisans; you can count on us to pass on this message in a very clear way! Given the other brands and networks which have been monopolizing the market for decades now, it goes without saying that ZeCarrossery will definitely not have the biggest stand or the most attractive one. But our company will bring a different message which no other market player has.
Lucie Marie (on the left) started her company with her sister Laura in 2017, a few months before the last edition of EQUIP AUTO.