Magneti Marelli : "Returning to EQUIP AUTO to reconnect with our customers"

After a 12 year absence, Magneti Marelli returns as an exhibitor at the after-sales biennial. It's an opportunity for Thomas Caron, manager of the Aftermarket France business to get back in touch with his customers and put the focus on his products.

Why did you return to EQUIP AUTO this year?

We have been absent from the show for the last six editions. However, when EQUIP AUTO came back to Porte de Versailles, that attracted our attention. We had been absent for too long and we lost visibility because the after-sales industry moves a lot and to miss this type of event leads to being forgotten very quickly, especially with customers that we do not do not have the opportunity to see often. We returned to EQUIP AUTO to reconnect with our customers and to let us reintroduce them to what we do. And then our recent takeover, the fact that we were celebrating our 100th anniversary, and the renewal of the Aftermarket team made us want to mark the year by participating in EQUIP AUTO.

 

What new things will you highlight this year?

Of course, we are exhibiting our lighting lines because it is a big part of our business, as well as our products injection/engine control products, our chain kits and robotic gearbox parts that come in spare today and for which we are the exclusive providers. EQUIP AUTO is also the opportunity for us to launch our range of EGR valves and shock absorbers. On this last point, we are aware we are entering a very competitive market. Our particularity, even if we are in OE is to have wanted to position our range of 1600 references of spare shocks at a price located between the private label and the Premium. Our goal is to become the distributors choice for replacement parts.

 

The exhibition focuses on the future of the after-sales sector. And what is your contribution on this subject?

With the products we offer today, we are more focused on the present in the aftermarket. But that does not prevent us from communicating on future technologies such as the multiplication of sensors in vehicles or the Full LED Dynamique. Our role, I think, is to explain that these technologies, of course, will change the way we approach the Aftermarket. We also have a Green Technology division in the Marelli Group working on future mobility, ecology, etc.