Davanti Tyres : "France has a big role to play in our development"

Since EQUIP AUTO is putting the tyre industry back in the forefront this year with a dedicated space, the manufacturer Davanti Tyres wanted to take the opportunity to boost its reputation in the European market.

Why have you come to EQUIP AUTO?

France, like other countries in Western Europe, has a major role to play in the development of our company and in optimising our distribution capabilities in this market. We look forward to presenting our product line to EQUIP AUTO visitors and to meeting new contacts to grow our distribution chain across Europe.

What will you focus your participation on?

Attending the EQUIP AUTO trade show is an incredible opportunity to expand awareness of our brand with important industry shareholders, and also allows us to maintain relationships with our current and future customers. Davanti will seek to learn more about the market demands and will present the benefits of our brand. We will be presenting our entire range - summer, winter and off-road tyres, and visitors will also have the opportunity to take a closer look at our latest innovation, the Protoura Sport, which is in the final stages of development.

This year, the organising committee wished to promote the tyre sector more. What do you think of this initiative?

The tyre industry is an essential part of the automotive industry, but is sometimes neglected. Tyres have a critical function in terms of vehicle safety. Even with a smart anti-collision system, if your tyre performance is low, your vehicle will not operate safely. The fact that EQUIP AUTO values the tyre industry is excellent news. By opening its doors to quality brands like Davanti, EQUIP AUTO facilitates access to safer and more efficient tyres, thus improving road safety.

Peter Cross, General Manager of Davanti Tyres.