CILEA Software & Services : "EQUIP AUTO is a showcase for our software"

Faithful since 1995 at the after the sale show, Cilea will participate in EQUIP AUTO again this year. It is an opportunity for the publisher to meet its customers and partners while highlighting its latest innovation. Cyril Aymard, the General Manager, makes the point.

What motivates you to participate in EQUIP AUTO?

Cyril Aymard. We are business management software (DMS) publishers specifically in the automotive repair, sales and rental sector. This is a prime market for Cilea with about 1500 customers and users of our DMS. We have been participating in EQUIP AUTO since 1995 because it is THE essential rendezvous of the profession. It is strategic for us to continue in order to maintain the close tie that we have forged with our customers, our partners and the business ecosystem. EQUIP AUTO is a showcase for our software, a place of exchange in a friendly business climate, but also an essential event to evaluate the market and its trends.

Does the change made by the show since 2017 meet your expectations?

CA. We still have a limited perspective but the feeling after the 2017 edition is quite positive. What is most important for us, about the show, is the attendance and its targeting. Moving the show in Paris seems to have had a beneficial effect on attendance. The show gains visibility by being relocated and this must influence its attractiveness. This 2019 edition will be an opportunity to reinforce this good impression.

CA. This edition is special for Cilea because it takes place a little over a year after the launch of our new MASTERCAR4 DMS. In 2017, we announced the release of this software for automotive repair and sales professionals. This year, with a little over a year of hindsight on deployments, we want to reinforce the innovative positioning of MASTERCAR4 in its market: a modular, mobile, user-oriented and business-oriented DMS.

Cyril Aymard, General Manager of CILEA Software & Services.