Why did you choose to participate in EQUIP AUTO 2019?
Liqui Moly attends all major international exhibitions and EQUIP AUTO is an important international trade show. In the past Liqui Moly did not have the right to work the French market, for contractual reasons, except through intermediaries. Today, Liqui Moly is directly present in the market through its subsidiary LM France SAS.
What do you expect from your presence in the trade-show?
We want to show professionals in France a wide range of premium products. Our presence at the show will also be an opportunity to inform them that Liqui Moly products are now available on the French market without any intermediaries.
What will be your topic at EQUIP AUTO?
In itself, the fact that we exhibiting for the first time on EQUIP AUTO, is already a big novelty! That said, we will be presenting various things: our oils for engines and transmissions for new generations of vehicles, our Molygen "new generation" engine oil range, the green colour range for professionals. Then our motorcycle range, which is the exclusive lubricant for the motorcycle grand prix 2 and 3, as well as our very innovative range of additives and cleaning products, then our specific Marine/Nautical range.
Finally, we will showing devices for the maintenance of the fuel injection and air intake systems, as well as devices for emptying automatic transmissions.
What message do you want to send to visitors?
The Liqui Moly brand, known and recognised worldwide, available in 140 countries, comes today to complete the French market and, for the first time in the history of our brand, the French professional has direct access to the manufacturer and can stock up on a wide and premium range.