"Celebrating 100 years of Holts France at EQUIP AUTO"

Published on by Younes Souffi - updated on

In addition to introducing its innovations, Holts France has planned a number of events during the EQUIP AUTO trade-show. Focus with Carole Marty, Marketing Manager France Holt Lloyd International Ltd.

Why have you chosen to participate at EQUIP AUTO 2019?

EQUIP AUTO is a key meeting on our calendar. This is an opportunity to meet our partners and distributors, to take stock of our ranges and to interact with our customers who use our products daily. It will also be an opportunity to celebrate our 100 years with a lot of entertainment and gifts to win!

What are you expecting from your appearance at the show?

EQUIP AUTO is for us the best time to meet our partners and distributors, and show them the full range of maintenance, bodywork and interior products that we offer.


What will be your topic at EQUIP AUTO?

As you know, we are celebrating 100 years with the brand. Of course we want to highlight this accomplishment. And that starts with the very design of our stand, created in the spirit of English garages of the 50s and on which we exhibit a magnificent Daimler SP 250, from 1959. It is the Conservatoire National des Véhicules Anciens (CNVA) [French national conservatory of antique vehicles], the training organisation specialising in restorative trades, and a partner of HOLTS, which is presenting this unique vehicle, in the tradition of small English roadsters of the 60s. We are also exhibiting all of our products as well as the 2020 innovations.

In addition, for the duration of the show, we are organising demonstrations for visitors, a wheel of fortune to win brand name gifts, and access to training courses at the CNVA like "How to buy your antique vehicle" or "Enjoying with your antique vehicle".

HOLTS has decided to seek a feminine market. Can you elaborate further?

Indeed, in its principle of development, commitment and visibility, especially with a female market, HOLTS France is engaged in the Trophée Rose des Sables through the crew of Hélène de Gasquet and Isabelle Pintenat. With their past experience, since their crew finished at a promising 4th place in 2018, the crew is re-engaging in the 2019 edition of the South Moroccan Women's Rally (October 15th to 27th). The brand will provide a set of technical products for the maintenance and repair of their vehicle during the event.