Brembo, promising French results

Published on by Younes Souffi - updated on

Driven by the development of its results on the French market, Brembo is making a big comeback this year at EQUIP AUTO. It's the chance for Marco Moretti, After-sales Marketing Director, to highlight the Italian equipment manufacturer's wide range of braking products. 

You are returning to EQUIP AUTO... what made you decide to return?

A fundamental pillar of Brembo's After-sale strategy is market proximity and customer support. Participation in trade fairs is part of this logic because it allows us to be in contact with all actors in the distribution and repair chain. Dubai, Bologna and Birmingham are other examples of this strategy.

What are you expecting from your appearance at the show?

Our results in recent years in France encourage us to invest in this market, where we think we still have a significant growth margin. And we are expecting a lot of visitors and interesting contacts at EQUIP AUTO.

What is new with you at Equip Auto?

We will introduce the Xtra family, with perforated discs and high performance pads. It's the best answer for the car-enthusiast target audience which wants to experience the thrill of driving safely. And to complement our already rich offer, we have added the caliper repair kit with all new components guaranteed by Brembo.

And your best pick?

For the opening of EQUIP AUTO, we are launching a new competition for all motorists. It's possible to play - and win - at our stand ... There will be exciting prizes to be won!

What message would you like to give visitors to the show?

"Every car deserves Brembo !" ("Chaque voiture mérite Brembo !") All the best products for the braking system, all the best solutions for all cars.