3M : "Proximity, a key factor"

Published on by Jennifer ABIJABER - updated on

With a catalog of products and services in full renewal, the American equipment manufacturer would not for any reason miss the great French automotive after-sales gathering. Nathalie De Almeida, Marketing Director of the automotive spare parts division, makes her point on 3M's presence at EQUIP AUTO.

Why do you remain loyal to the Trade Show? 

The EQUIP AUTO trade show is the essential event for the automotive after-sales market, where autobody professionals, distributors, manufacturers and equipment manufacturers meet. This is a unique opportunity to present our wide range of innovative solutions to simplify the daily work of autobody professionals and increase their performance and productivity. Our previous participations at the show having been a success, it was important to be part of the 2019 edition.

Is the close relationship with all the professionals, which the event promotes, a crucial feature?

Of course this proximity is a key factor. This is why we are using a dedicated 3M team as committed on the technical level as on the business and marketing level, presenting our innovative solutions, demonstrating our products and processes, and providing the answers appropriate to every need of professionals.

What will visitors discover at your stand?

From cleaning to straightening and surface preparation to final polishing, 3M offers autobody professionals innovative solutions, complete methodologies, audits and training. For this 2019 edition, visitors will be able to find our new products, such as the PPS 2.0 Simplified Painting Preparation System, the 3M & Festool Surface Preparation Kit, the paint rectification process for fresh varnishes in a single step, thanks to the new 3M Trizact ™ 8000 grain and the new 3M Perfect-it Famous Finish purple polishing liquid, and finally the 3M ™ Hookit flexible foam abrasive discs. Our experts will perform live demonstrations of products and an exceptional guest, whom we are keeping a surprise for the moment, will also be present!

Nathalie De Almeida, Marketing Director of the automotive spare parts division of 3M France.